Shirlee’s Ultimate Women’s Gym, Website

The building was gutted and in the midst of a re-model when I constructed a website for a gym undergoing a change of ownership. Gym members who had been burned by the previous owner’s bankruptcy had to be convinced that the new gym was going to be run more professionally. My challenge was to make the gym seem real before it was even completed and inform, reassure, and excite prospective members. I oversaw all the writing and design of shirlees.com.