Shirlee’s Gym, We Can Do It!

One of the most recognizable icons representing the idea of a strong woman is the famous Rosie the Riveter poster from World War II. We used a modern day recreation of this poster as the lead in to a short video ad for Shirlee’s Gym. First I gave the model a Shirlee’s tattoo in Photoshop. Then I duplicated my work so I could have the actual text “type” into the video. This short lead was followed by quick scenes of women working out at our gym. The ad received positive feedback from current gym members who loved its empowering message as well as good response fro prospective members.