Shirlee’s Gym, Certified Man-Free Video

Being judged by your looks is a constant worry for women. At the gym, women feel especially vulnerable as they can’t hide behind clothes and make up. We wanted to highlight the fact that our all-women’s gym is a judgement-free zone, but we wanted to do it with a bit of humor.  I scoured stock images to find pics of sweaty guys at a gym and designed a “Certified Man-Free” logo to create our video, which encourages women at a co-ed gym to switch.