Shirlee’s, Gift Ad

What if you could make a holiday gift last all year? I wanted to show how giving a membership to Shirlee’s does just that. The trick was to show the gym’s wide range of offerings without having the design look cluttered. What I came up with was an illustrated gray gift box with a gold bow that explodes with images. A woman with thumbs up anchors the piece. Minimal text was used to keep the design clean.