Shirlee’s Gym, Summer 17 Video

Silhouettes in bright colors pop out in the intro to Shirlee’s Summer 2017 video. The simple icons quickly represent the idea of fitness and fun in a classy, all-female atmosphere. Using silhouettes gives a clean look. It is also an easy way to show diversity: these women could be any ethnicity or age. Animated text then tells that the gym has six summer specials, and video of the gym follows.