It’s bad enough that we cut down old-growth forests for timber, but for toilet paper? Why? Turns out the fibers from centuries-old trees are softer. But I think most people would be willing to give up a little softness if they only knew the environmental cost. When I read about this issue, I immediately knew how to get the point across: Photoshop the forest onto a roll of TP. Here is the result. I posted this design on my website for environmentalists to use under the Creative Commons license. Sure enough, I was contacted by a couple groups needing just such an image.