Impact Training Systems, Hitmaster Box

hitmasterback2Packaging for a brand new product never before seen was the challenge in designing the Hitmaster box. We did a photo shoot in a gym with several people using the device, which wraps around a punching bag so that you can get instant and precise feedback on your hits to the bag. To demonstrate speed, I applied grain and motion blur to the background photo and converted it to grayscale. Other photos show it can be used by women, children and for martial arts. Red and blue boxes show the three types of feedback the Hitmaster gives you. I created charts to show how progress is tracked. I also created numbers that look like the digital numbers you see on the device.

Below is other side of box.