Results: that’s what women want when they work out. So we featured some real before-and-after pics in our ads and in a “Before and After” section on our website. The photos are connected by the one word says it all. The back (below) shows different areas of the gym along with bullet points and a repeat of the offer. All Shirlee’s ads use red, white and blue along with Tiffany blue. I came up with the logo and corporate identity did all the work (writing and design) on shirlees.com.