Not every ad for a women’s gym needs to show an actual woman. This promo gets across the idea that if you join the gym in September, you have 4 full months to get fit before New Year’s Eve. To create the ad I took images of the calendar months and stretched them to give perspective to give the feeling of movement. I placed this on top of an image of a snowflake. The promo was used in a video ad and on social media.